Sports nutrition has become big business in recent times and the trend looks set to continue for many years to come.
The United States continues to be the most lucrative market for sports nutrition, accounting for more than 40 percent of the $40 billion global market size.
With analysts predicting the sector will expand at a compound annual growth rate (CAGR) of 8.5% from 2022 to 2030, the gravy train is showing no signs of slowing down.
Read on as we look at some of the elements that are likely to drive the growth of the sports nutrition industry in the future.
The last few years has seen a significant increase in public awareness of the benefits provided by living a healthy lifestyle, both for physical and mental wellbeing.
Numerous academic studies have shown that the number of people who undertake some form of daily training each day has risen dramatically over the past two years.
Many of them use sports nutrition products to support their fitness regime, something that fitness supplementation experts from PreWorkout.org say will become increasingly prevalent as more people add physical activity into their daily routine.
Regardless of where you are on the training ladder, supplementary sports nutrition can positively impact every stage of your workout - pre, intra and post.
Combining aerobic and strength training with the structured intake of sports nutrition products has repeatedly been proven to deliver excellent results.
On that basis, daily training is guaranteed to be a crucial driver in helping to maintain the upward trajectory of the sports nutrition industry.
Several studies have demonstrated that sports nutrition products work best when combined with a healthy and balanced dietary intake.
At professional level, athletes often work with nutritionists to formulate personally tailored dietary plans that boost training and competitive performance.
Further down the athletic scale, people in general are adopting many of these techniques to support their own daily fitness activities.
This includes consuming the correct mix of carbohydrates, protein, fruit, vegetables and healthy fats, coupled with some form of sports nutrition intake.
As more people jump on the health and wellbeing bandwagon, increased sales of sports nutrition products will naturally follow.
Given how trends of this nature often snowball, it would be no surprise to see the forecast 8.5% CAGR in the sector ultimately prove to be on the conservative side.
Understanding of the benefits of getting the optimum amount of sleep each night has increased dramatically over the past couple of decades.
Many people previously lived by the mantra of splitting work, leisure and sleep into eight-hour segments, without having too much scientific evidence as to why they did it.
Numerous studies since the turn of the century have shown that sleep plays an integral role in general health and wellbeing, and can be crucial in aiding recovery from physical activity.
Supplementation has increasingly been used to help people get the requisite eight hours rest in recent years and this trend looks certain to continue.
Melatonin, lavender, cannabidiol (CBD), glycine, chamomile, 5-HTP and tart cherry juice are amongst the supplementary products that have been proven to aid sleep.
With science now backing the use of these type of products to aid sleep and recovery, more people will head down this route in the future.
While sports nutrition products are primarily used to support athletic activity, a growing number of people have turned to them simply to boost their energy levels.
Clever marketing techniques have allowed manufacturers to position many of their products as a quick-fix for anyone in need of a pick-me-up during the day.
From working in a busy office to online gaming and more, sports nutrition products are often used by people to give themselves a quick shot of energy.
Some people remain wary of using sports nutrition in this way due to concerns of the amount of junk sugars many of the products contain.
Most of the leading brands are working to address this issue by adding sugar-free, plant-based and vegan sports nutrition formats to their product range.
This will unquestionably help to change the perception of sports nutrition products and thus increase global sales figures over the coming years.
The Final Word
The boom in the sports nutrition market has been one of the biggest success stories of the 21st century.
With society now becoming increasingly active, companies operating in the sector are certain to keep the cash tills ringing for the foreseeable future.
In addition to the factors we have highlighted, growth will also come from several geographical regions that have not yet fully embraced sports nutrition.
The US currently dominates the market, but higher consumer adoption in the United Kingdom, Europe and Asia will help to fuel further expansion in the sports nutrition industry.