Wed, 28 Sep 2022

How to Cold Call in 2022: Expert Tips from the Pros

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13 Sep 2022, 21:24 GMT+10

It's not that cold calling is outdated in 2022; it's the way you do it that's outdated. Cold calling was, is, and probably will be one of the simplest yet most effective techniques for weighing your prospects and understanding where they are coming from. Not only is it a great tool for sales, but an equally excellent way of doing research. However, your approach to cold calling needs to change with the changing times, especially if your customers are changing with it. What was tried, tested, and true in 2019 may not be true in 2022. But that also doesn't mean that you should completely disregard your previous tactics. The essence of cold calling is learning, learning from your previous mistakes, learning from your successes, and learning from the experts. So, here are a few expert cold calling tips to help you on your way.

Research, Research, and some more Research: The most important aspect of cold calling is research. You need to understand not just your target audience but also your competition, what they are offering, and how you can make your case better. This will give you a clear understanding of where you stand and how you need to proceed. Without research, you're essentially shooting in the dark and hoping for the best.

Be Persistent: One of the most common pieces of advice given when it comes to cold calling is to be persistent. This doesn't mean that you should be a nuisance and call people every hour until they agree to talk to you. But it does mean that you shouldn't give up at the first sign of rejection. It's important to remember that not every call will be a success, but that doesn't mean you should stop trying.

Change your Approach: As mentioned before, the way you cold call needs to change with the times. This means being up-to-date with the latest trends, technologies, and changes in your industry. It also means changing the way you talk to prospects. The script you used in 2019 is not going to work in 2022. You need to be more flexible and adaptable in your approach if you want to succeed.

Utilize Technology: One of the biggest changes in recent years is the technological advances made in communication. There are now more ways than ever to reach your target audience. You can use social media, email, text messages, and even video calls to connect with prospects. Utilizing technology will help you be more efficient in your cold calling and increase your chances of success.

Be Prepared: Another important tip is to be prepared for your calls. This means having a script or at least an outline of what you're going to say. It also means knowing who you're going to talk to and their needs. The more prepared you are, the smoother the call will go and the more likely you are to get the results you want.

Listen More Than You Talk: It's easy to get caught up in trying to sell your product or service when you're on a call. But it's important to remember that the goal of the call is to learn about your prospect, not to sell them something. So, make sure you're doing more listening than talking. Ask questions and listen to the answers. This will help you build a relationship with the prospect and better understand their needs.

Know the best time to make cold calls: The timing of your call plays a crucial role in determining whether you make the sale or face rejection. Remember, not everybody likes to be called at the same time. You need to know the best time to reach your target audience. Some prefer early in the day, while others late at night. Research your customers, learn from rejections and finalize a suitable calling window for your customers.

Be Enthusiastic: It's important to be enthusiastic when you're on a call. This doesn't mean that you should be overbearing or pushy. But it does mean that you should show some excitement about what you're selling. If you sound bored or disinterested, the prospect will be less likely to want to buy from you.

Use Positive Language: The words you use on a call can make a big difference in how the prospect perceives you. So, make sure you're using positive language throughout the conversation. Avoid using negative words like "no" or "can't." Instead, focus on the benefits of your product or service.

End the call on a Positive Note: Finally, make sure you end the call on a positive note. Thank the prospect for their time and let them know you'll be in touch. You can also offer to send them more information or answer any questions they have. If you end the call positively, you'll leave them with a good impression of you and your company. This might come in handy down the line.

Remember, there is no hard and fast strategy to cold calling. You cannot prepare a script that will last you all your life. Changing times dictate sales, and with that cold calling. While many businesses do not focus much on cold calling, it could still be a strong weapon for your sales team, provided you use it correctly.

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